There are number of apps available for free download for the Android, iPhone or Blackberry users. Android with over 130,000 apps is becoming very popular with the new recruits entering the organisation. The question that arises today is that are We, the organisations, leveraging on these mobile applications which are becoming the new fad among the Gen Y people.
Recently one of the largest Food and Nutrition Company of the world launched an android app that targets the new recruits. The app is freely available for download and explains the values and culture of the organisation. The app also has links to the Youtube videos which help in creating and establishing the organisation brand.
Through these apps we can propagate the best practices of our organisation that will help us in attracting the best talent. In order to make ourselves as an employer of choice we need to enter the mobile software market. The reason is that the new generation frequently uses these apps to find the right career opportunity. It will also help us in finding the right candidate if we post our job requirements via such apps.
Organisations should make a strategy to use these increasingly popular apps to be included in their recruitment and branding strategies. In the near future the mobile market would be the place where all the job posting and search will be done. To become the leader in this market, organisations should start focussing and also developing applications that will help in employer branding.